Media Institution Case Study - British Sky Broadcasting (BSkyB)

British Sky Broadcasting (BSkyB)

Established in 1989, SKY is one of the leading worldwide entertainment institutions with over 11 million subscribers in the UK alone. With a capitalization of £4.7 billion in the London Stock Exchange in 2012. 
SKY is a trading name for The British Sky Broadcasting Group PLC and offers a large range of services including Sky+ and Sky+ HD, Sky Broadband, Sky Talk, Sky 3D, Catch Up TV, Sky Go, Mobile services, Sky Multiroom and Freesat from Sky.
As well as these products 

BSkyB is a world leader in multi-channel digital television. Launched 16 years ago, the Company owns 28 channels including Sky One, Sky News, Sky Sports and Sky Movies
and has almost eight million sky digital customers. BSkyB employs 11 000 staff in multiple geographical locations, including London, Harrogate, Chilworth and Scotland. Their ccupations are wide ranging, from television producers and satellite engineers to presenters, production staff and call centre employees. In May 2005, following an independent audit, BSkyB won an international award from the British Safety Council for its lower than industry average accident rate. 

Sky has its own subsidery companies that offer a wide range of products and services that include

 Sky Broadband L company for Sky's broadband and telephony services.
 Sports Internet Group Ltd
 Sports content and online betting services.
 British Interactive Broadcasting Holdings Ltd
 Interactive television services, formerly an alliance of BSkyB, BT Group, HSBC and                     Matsushita.
 Mykindaplace.com
 Being both an agency and a media owner, run many successful sites.
 Aura Sports Ltd
 Media Sales Agency, sells advertising on the majority of premiership football club                         websites, as well as other major sports.
 Aura Play Ltd
 Another Media Sales Agency, sells advertising across a number of websites in the music            and entertainment sector.
 Sky Ireland
 Operating company for Sky pay-television service in Ireland.
 Acetrax
 A video on demand movie rental service.
 The Cloud
 Wi-Fi provider acquired by BSkyB
Sky has many competitors as they offer such a wide range of products and services. These include, Virgin Media, TalkTalk,                                                                                                                                                                                           

SKY have millions of customers who are subscribed to their various services

TV customers         10,422,000
Sky + HD customers         4,786,000
Multi-room customers         2,489,000
Sky Broadband customers 4,906,000
Sky Talk customers 4,501,000



Adjusted revenue         £7,235 million*
Investment in programming         £2,486 million*
Adjusted operating profit 1 £1,330 million*
Number of employees         24,000
Price of Sky TV package From £21.50 a month

Programmes produced by SKY

 A League of Their Own ♦
 A Town Called Eureka ♦
 Battlestar Galactica
 Bondi Vet
 Caprica ♦
 Crash Test Dummies
 Don't Stop Me Now ♦
 Football's Next Star
 Fringe ♥ ♦
 Futurama ♥ ♠
 Glee ♥ ♦ (Series 3 onwards)
 Glenn Martin, DDS ♦
 Got to Dance
 House of Anubis (Reruns of Season 1; Season 2 on Nickelodeon from April 16, 2012.)
 Hawaii Five-0 ♠
 House (Series 5 onwards) ♦
 Last Man Standing
 Law & Order ♥
 Lie to Me ♦
 Lost (Series 3-6) ♦
 Modern Family ♦ ♥
 Mount Pleasant ♥ ♦
 NCIS: Los Angeles ♦
 Nip/Tuck (series 1-3) ♦
 Oops TV
 Pineapple Dance Studios
 Raising Hope ♥
 Road Wars
 Ross Kemp in Afghanistan ♦
 Ross Kemp on Gangs ♦
 Spartacus
 Stargate Atlantis ♦
 Stargate SG-1 ♠