DRIVE TIME IN THE AFTERNOON
Sunshine Radio is a local Radio that broadcasts over the two counties of Herefordshire and Monmouthshire. There are only three other main radio stations within this radius which are Free Radio, BBC Hereford and Worcester and Sunshine Radio 882.
The radio station I have focused on is Sunshine Radio which is the local radio station for Herefordshire and Monmouthshire. I have particularly chosen presenter Ian Davies’ show which is the drive time show in the afternoon as he presents a casual, informal and upbeat show which I prefer to listen to.
The show runs between 4:00pm and 7:00pm in the evenings
as this is the average times for listeners to listen to Sunshine as they are
driving home from their workplace.
There seems to be a few competitions that take place
during the show including; Theme Tune in Revers and Guess the Year of the
Track.
Theme tune in reverse includes Ian Davies playing a
television theme tune backwards and asks his listeners to try and guess what
that tune is to be entered into a prize draw for that specific day.
Listeners can enter these competitions in many ways
including, email, text messaging, phone calls and via social media websites
such as; Facebook and Twitter. This allows listeners to enter by ease as they
would have the option of how to enter.
Below quotes The Sunshine Station Manager’s reply to my
recent email to Sunshine Radio; “In answer to your enquiry, we don’t subscribe
to RAJAR which is the body that measures listening figures in the UK as some
other stations don’t. Based upon local popularity, we find that this does not
impede our revenue at present” – Mark Edwards, Sunshine Radio
Sunshine receives a lot of income from their advertisements
that they broadcast on a regular basis which the majority of are local
businesses and charities which advertise their companies on the local radio to attract
local customers.
Sunshine also update listeners on local traffic updates throughout
Herefordshire and Monmouthshire – Ian focuses a lot on traffic updates within
his show as it has a lot of listeners who are travelling, also mentioned above.
There is a large range of music at this time as there
would be a large range of listeners at this time who obviously have different
tastes in music. Ian tends to play a lot of well-known songs from 70s to new
songs that are featured in the charts. There are a lot of requests that are
made to the show at this time.
As well as traffic, Sunshine presenters have a tendency to
discuss local weather and news a lot on during broadcasting as well as the
hourly Local and National News from the Sky News Centre.
There are many announcements that are made throughout the
show that include; events within the two counties, shout outs ie: Birthdays and
special occasions and as mentioned above, traffic alerts or emergency
information.
Listen to Sunshine Radio via Tunein
Below is my video presentation about Sunshine Radio
Sunshine Radio Facts!
· OWNED BY MURPHIN MEDIA LTD
·
BASED IN HEREFORD
· COVERS HEREFORDSHIRE AND MONMOUTHSHIRE.
· SISTER STATION IN LUDLOW ALSO CALLED SUNSHINE.RADIO
· DON'T SUBSCRIBE TO RAJAR
· LISTENING FIGURES DOESN'T AFFECT REVENUE AT PRESENT.
· PRESENTERS - MARK EDWARDS, MARK BAKER, IAN DAVIS, PAUL
ELLERY & LIAM CASH.
· TYPES OF PROGRAMS - DRIVE TIME, BREAKFAST SHOW, CHART
SHOWS.
· ADVERTISE LOCAL BUSINESSES
· COMPETITIONS
· LOCAL NEWS
· NATIONAL NEWS
· GAMES
· TRAFFIC UPDATES
